Tuesday 4 December 2012

A Guide To iPhone App Development For Web Designers

iphone app developmenAs a designer looking to broaden your skill set, you’ve decided that learning how to make iPhone apps is an attractive and potentially lucrative prospect. With a frisson of excitement, you start to do some research. The euphoria is short-lived however, as you quickly discover that unless you are an experienced programmer, the task is far from easy. Read more on Mobile.SmashingMagazine.com

Sunday 2 December 2012

Housework Outranks Facebook On Happiness Meter

Only activity people like less than using Facebook is recovering from illness, study says. There's a lesson here for businesses. There is no shortage of studies that conclude what is obvious to most of the planet. Ninety-nine percent of those surveyed said they don't want a hot poker in the eye! One percent of those surveyed said they like the smell of bad milk! You know the ones. But sometimes it's possible to glean a little "aha" nugget from studies that otherwise don't have much to tell us. Read more on InformationWeek.com

Friday 30 November 2012

30 Ways To Turn Yourself Into A Google Search Pro

googleSince it first came onto the scene in 1998, Google has grown exponentially, delving into different areas like mobile, technology, broadband, and mapping. However, the jewel in its crown has always been search, where is regularly improved and fine-tuned. However, because there are so many changes, chances are you missed a lot of them and you’re only using search for its most basic purpose. There are many tips and tricks that will help you refine your search results and whether you already know them or not, it’s always nice to have a review of just what it can do for you. Read more on SimplyZesty.com

Tuesday 27 November 2012

12 Reasons To Be Thankful For Social Business

Why should we be grateful for social business? Let us count a dozen ways. It's probably safe to say that social media is a business game changer. It's still relatively new, and many companies have yet to do much more than set up a presence on the major external social networking platforms. But, as evidenced by The BrainYard's recent feature on social business leaders, there are many companies that are showing great return on social media investments in both internal and external products and practices. Read more on InformationWeek.com

Saturday 24 November 2012

How To SEO Optimise Google+ & Stay Ahead Of The Competition

It’s been more than a year since Google unleashed its latest social media site to the world, and while it didn’t get off to the best start (there’s still a lot of debate about what qualifies as an active user), it’s found and developed a core audience. However, even if you haven’t warmed to it, there’s a very important factor to take into considering and that is how it affects your SEO rankings. Read more on SimplyZesty.com

Thursday 22 November 2012

25 Ways To Create A Killer Blog That Will Drive New Business Leads

We’ve been blogging for three years and we think we have what you would call a successful business blog. It helps raise the profile of our company, while keeping hundreds of thousands of people engaged and coming back to get the latest social media news. It feels like the blog is large and established, but we had to start somewhere too when we wrote our first post and nobody knew about the blog. Read more on Simplyzesty.com

Tuesday 20 November 2012

How To Overcome Social Business Performance Obstacles

social mediaThe good news: We now know that organizations that use social media in their business activities do indeed generally see positive results. The data, both survey and otherwise, over the years makes that increasingly clear. Often, perhaps most of the time, it comes from amplifying an existing business process, such as marketing or worker collaboration. Sometimes, although less frequently, it comes from rethinking how business itself is done and redesigning operations from the ground up around social. Read more on InformationWeek.com

Sunday 18 November 2012

25 Quirky Social Media Tips That You Probably Don’t Know

social mediaWe’re all pretty savvy when it comes to social media, we all know the basics and a lot of us have a deep knowledge of these sites. However, there can always be a few things that can slip through under the radar that we mightn’t have picked up on first-time round or have simply forgotten about. Here are 25 different features that you mightn’t have known about. Read more on Simplyzesty.com

Thursday 15 November 2012

How To Succeed With Your Mobile App

mobile app developmentMost apps fail. This cruel reality has led many disillusioned developers to conclude, often subconsciously, that succeeding on the App Store is like striking it rich in the gold rush: you just need to get lucky. The idea of luck is a dangerous sedative to ease the pain of failure. Pain is a good thing. It shows something is wrong. If my app fails, I want to know why. Instead of blaming forces beyond our control, why not look at what folks like tap tap tap and Tapbots are doing to succeed again and again and again. Read more on SmashinMagazine.com

Tuesday 13 November 2012

IT's Future: Less Building, More Bundling

it futureWith human resources, marketing and other departments going in different technological directions, IT's new mission is to tie all the company's services securely together. The future of corporate IT is less about building stuff and more about tying stuff together. I suppose this might be obvious to some folks, but it is worthwhile to step back and take a look at what is happening to business technology, budgets and the state of the IT profession. Consider the following three developments... Read more on InformationWeek.com.

Friday 9 November 2012

Your Guide To The New Instagram Web Profiles

When Facebook acquired Instagram earlier this year, many wondered if the core of the service would be changed and if the giant social network would just integrate it into its own site. For its part, Facebook said it would keep it as a standalone app and let its 100 million users flourish through the mobile app. Read more on Simplyzesty.com

Wednesday 7 November 2012

Windows 8 Super Guide

windows 8We've been waiting for this moment for nearly a year: this week Windows 8 finally arrives, and it's time to round up all the resources you'll need. We've been covering the new OS extensively to prepare you for its arrival. We've produced dozens of articles on topics from installing to using to choosing the right Windows 8 PC. We've presented tips, performance comparisons, and plenty of editorials and news pieces. We even have an article where you can ask us your questions about Microsoft's new OS. Two good places to start are PCMag's review of Windows 8 and our Windows 8 Landing Page. It's your one-stop destination for all PCMag.com's Windows 8 coverage—news, reviews, columns, and blog posts: it's all gathered here for you.

Monday 5 November 2012

The 100 Best iPad Apps

ipad appsTrivia time: How many native iPad apps are there in the iTunes App Store? 1,000? 5,000? 10,000? Not even close. Apple revealed in October, 2012 that there are more than 275,000 dedicated iPad apps. That's more than a quarter million apps that run the gamut from the social to the business-centric. That's a lot of software battling for a home on your iPad, or iPad mini. As such, you need to be discerning in your app selection—your iPad may quickly fill up, depending on its storage capacity, multimedia content, and lure of free and dirt-cheap apps. Read more on PCMag.com

Saturday 3 November 2012

50 Apps That Can Make You More Productive

Time is of the essence, especially in business, but increasingly across the blended work-personal life that many people lead. There's no shortage of incredible software on the market today that aims to make our work easier and ourselves more productive. If there's a task to be done, there's an app that will help you do it faster, cheaper, and more efficiently. Read more on PCMag.com

Wednesday 31 October 2012

The 25 Best WordPress Plugins

WordPress is a beast of a Web publishing platform. Since its 2003 debut, WordPress has been downloaded over 60 million times, and powers 22 of every 100 new active domains in the United States according to the company. WordPress' popularity and ease of use spawned a rich plugin ecosystem that gives users the ability to improve, display related articles that will potentially interest readers, track RSS feed traffic, credit authors in new ways, and much more. Read more on PCMag.com

Monday 29 October 2012

Social Business Success Requires Looking Inward

Focus as much energy on how your employees, partners, and shareholders experience your business as you do your existing and prospective customers. Retailers know exactly what scents, colors, and music to use in their physical environments that facilitate an experience that drives sales. Industrial designers spend time trying to evoke an emotional response from the users of a product. Read more on InformationWeek.com

Saturday 27 October 2012

Good Practice: Advertising in Cyberspace

Advertising on the Internet continues to develop. It is inexpensive and measurable, interactive, sometimes fun, and can be viewed anytimie, night and day. Use it to reach new markets locally, nationally and globally. Make your website a promotional tool in its own right, so that it acts as an interactive brochure. Advertise on others' sites perhaps with banner adverts, which are the main advertising vehicle on the Net, or animated or static adverts, often found on search engine sites which, if clicked on, lead viewers directly to your site.

Thursday 25 October 2012

5 Brilliant Creative Campaigns That Used Instagram

Instagram has amassed over 100 million users since it first launched and although there are no advertising options on the platform yet, what we are seeing are a bunch of brands getting involved with their own creative campaigns. The level of creativity here is amazing considering the fact that there are so few features to play with, but the real world examples show that with enough creative thinking, you can engage with a large number of consumers. Read more on Simplyzesty.com

Tuesday 23 October 2012

You Design It, They Do It

What if someone came to you and said, “I’ve designed this great website, but people don’t stay on it. Why?” How would you respond? Would you ask them whether they have done extensive A/B testing? Would you recommend testing the usability of the website? People like to test a number of metrics to see why people are not staying on a website. I think sometimes we spend so much time focusing on analytics that we throw common sense out the window. Don’t get me wrong—analytics are a powerful tool for improving a website. But often the problem is right in front of your face. Read more on Smashingmagazine.com

Sunday 21 October 2012

Get Organized: Leave Your Job, Not Your Data

The economy lags. Business dries up. Your position isn't all that secure. If you were to be laid off today or quit your job unexpectedly, what would you do with the contents of your computer before you left the organization? How would you get your contacts information from Outlook, or grab all your personal files, and make sure you don't leave any stored passwords in your browser? Read more on InformationWeek.com

Friday 19 October 2012

6 Reasons iOS 6 Jailbreaks Will Be Tough

Glory hounds hoping to jailbreak Apple's newest devices won't have an easy time of it. Security experts detail the challenges. Waiting for a jailbreak for the latest iOS 6 devices such as the iPhone 5? You might have to wait a while. Jailbreaking your iPhone is now legal in the United States, even if Apple has historically discouraged the process. With Apple's release last month of iOS 6, iPhone hackers have, of course, set their sites on jailbreaking the new OS. So far no automated jailbreak is available for latest-generation iOS devices that run iOS 6. But software hacker Grant Paul claimed, to All Things Digital, that he'd jailbroken an iPhone 5 less than 24 hours after its release. Read more on InformationWeek.com

Wednesday 17 October 2012

How to Spot Facebook Scams

Chances are high that you’ve been a victim of a Facebook scam, and you may not even know about it. Late last week, the Naked Security blog posted an alert about a scam claiming that Facebook would begin charging for its services and promising a way to continue using Facebook for free. The scam has been around for years, but people keep clicking. Now that Facebook has crossed the 1-billion-member mark, it will only continue to attract cybercriminals looking to make easy money off of an irresistibly large user pool. Here’s how to spot a possible scam on Facebook and where to go to find out the truth. A quick fact check could save you and your friends from getting ripped off by Facebook scammers. Read more on Mashable.com

Monday 15 October 2012

6 Ways to Add Twitter to Your WordPress Site

Do you have a blog? Chances are you have a Twitter account, too. Twitter and blogging (or running any type of business website) go hand-in-hand. We use Twitter to drive traffic to our websites. We invite our website visitors to follow and engage with us on Twitter. One feeds the other and vice versa. Many experts agree that WordPress is the best way to power your website, especially if you operate a blog. I can go on and on about what makes WordPress great, but let’s stick with its one outstanding benefit: There are so many great ways to integrate Twitter with your WordPress website. Read more on Mashable.com

Sunday 14 October 2012

iOS 6: 5 Things That Disappoint

Apple's new mobile operating system offers some much-needed improvements, but plenty of things still need polish. Apple made some great improvements to iOS 6 with its Photo Stream syncing, Safari syncing, Facebook integration, and Do Not Disturb. Unfortunately, Apple didn't go far enough in revising some apps, and falls completely on its face with others. Here are five things about iOS 6 that Apple could have done much, much better - Read on InformationWeek.com

Friday 12 October 2012

Facebook Rolls Out 'Want' Button in Retail Test


Facebook on Monday confirmed what's been speculated for months—that the social networking giant is actively trying out additions to its arsenal of business-friendly interactive tools for users, including a so-called "Want" button.The company is currently engaging in a "small test in which a few select businesses will be able to share information about their products through a feature called Collections," Facebook said in a statement emailed to PCMag. Retailers involved in the program are Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com, the company said. Read more on PCMag.com

Wednesday 10 October 2012

10 Must-Have iPhone Apps

iphone appsWhen my shiny new iPhone 5 arrived, I didn't port all my apps to the new device. I saw the blank slate as an opportunity to start over, spring clean if you will, a chance to load my iPhone with only the most essential apps. It wasn't easy to decide which of the hundreds of apps I would reload onto my iPhone, but it did force me to determine which apps I actually use heavily and rely on day to day, versus the ones I can't seem to let go of, despite the fact that I hardly ever open them. Read more on PCMag.com

Monday 8 October 2012

Get Organized: 20 Tips for Working from Home

If you're lucky enough to be able to work from home either occasionally or full time, you're probably fully aware of the benefits. And if you want to keep those benefits, you'll need to stay organized by keeping on top of a few best practices. This list of tips and best practices is divided into two parts. The first part is for people who work from home full time. Most of the suggestions apply to both the self employed and those employed by some other organization, although a few tips are slightly more relevant to the latter. Read more on PCMag.com

Saturday 6 October 2012

Good Practice: Selling on Value

Consider selling on value rather than price. Price-based sales pitches atract price-sensitive customers who are already in the market for what you are selling. A value-based pitch can woo customers who did not realize they needed your product.

Wednesday 3 October 2012

Quality Investigation in Website Design

qualityDuring the process of website design there are several methods used to determine whether a given website fulfills its functions and expectations of the users. The most popular are: quality investigation, especially focused interviews and individual extended interviews, and functionality testing. They are carried out during various phases of website design.


Monday 1 October 2012

10 Free Ways to Market Your App!

market appMost people think that successful mobile apps get magically downloaded millions of times within days of launching. Think again! Just like any other business, website, or idea, you need to have a solid marketing plan to promote your awesome new mobile app if you want it to be downloaded. Unfortunately, most people also seem to spend every last dime they have on developing their app, and are unfortunately left with a very small marketing budget. This is the exact reason why I’ve compiled a list of tips to help you kick start your marketing campaign on the cheap! Read more on Mobile.tutsplus.com

Sunday 30 September 2012

20 Tricks to Make Facebook Better

how to facebookFacebook is by far the largest social network on the web. While Mark Zuckerberg has made plenty of great calls in its design, the site — and the way people use it — isn’t as streamlined as it could be. These 20 tips, tricks and tools will give help take your Facebook experience to the next level. From simple settings options you may have overlooked, to browser plug-ins dedicated to making the social network even better, you’re sure to find something on this list that will make your Facebook time even more addicting than it already is. Read more on Mashable.com

Friday 28 September 2012

Mobile Is Not A Sideshow

Some businesses at GigaOm Mobilize conference report that mobile is 25% of their Web traffic, yet many enterprises still don't have mobile-optimized websites. Throughout the day on Thursday at GigaOm Mobilize, a conference devoted to mobile technology that's being held in San Francisco, moderators asked tech industry panelists whether mobile projects should be prioritized over desktop projects. Read more on InformationWeek.com

Tuesday 25 September 2012

What Constitutes a Good Design

Is it a combination of the right colours? Could it be a particular style of art? In fact it can be either or both of these things, neither of them or a variety of many other factors.

Sunday 23 September 2012

Good Practice: Actioning the Plan

Make sure you allow staff to get on with their marketing tasks, but, equally, make sure you do not neglect them. Create a forum for those involved in the creation and implementation of the strategy so that problems and difficulties can be discussed. Work together at devising solutions. Build a supportive atmosphere, rewarding those who are staying on course and encouraging those who are not.


Friday 21 September 2012

iOS 6: Everything You Need to Know

If you were looking for new mobile features, then iOS 6, which Apple unveiled on Monday at WWDC, does not disappoint. At WWDC 2012, Scott Forstall took the stage to unveil iOS 6 to developers. iOS 6 features more than 200 updates and improvements when compared to iOS 5. iOS 5 already boasts more than 80% adoption rate across devices and Apple boasted figures about iMessage, Twitter stats, Game Center and push notifications. So what’s new in iOS 6? - Check now on Mashable.com

Tuesday 18 September 2012

Cross-Platform Development Considerations

Article on Mobile.tutsplus.com will cover some of the concepts and decisions involved in designing a mobile app for multiple platforms. The considerations discussed will deal primarily with a cross-platform application targeting Android and iOS, and it is written from the perspective of a web developer taking their first steps into the mobile world. We’ll look at some of the differences between the platforms and their user interface design, and we’ll also examine the pros and cons of cross-platform development in general as well as the specific details of many of the most popular cross-platformframeworks. Go to article

Sunday 16 September 2012

Top 10 Tips on Marketing Mobile Applications

It is not enough if you merely create a mobile app - marketing mobile applications is equally important. The best way to market your app is to go through an App Store. You will benefit immensely from including your app therein. But there is a hitch here.




Saturday 15 September 2012

5 Ways IT Can Stall Social

When it comes to social networking, IT departments can lead, follow, or get out of the way. The IT department can be instrumental in guiding and supporting the use of technology products and processes that move businesses toward their social business goals. It can also even with the best of intentions stall nascent social efforts.

Read more on InformationWeek.com


Wednesday 12 September 2012

Fact or Myth: Metatags are significant

question markFact. Although you should remember that not all metadata, e.g. content-language metatag, influence searching. A revisit-after tag is an interesting metatag which instructs Internet search engines how often they should analyse the content of a given website. The problem with this metatag lies in the fact that it is not noticed by any search engine. In the context of optimization for Internet search engines only three metatags are significant, and only two of them have actual influence on the position of website. Robots metatag is used only in the code of the website which is to be indexed by network robots. Keywords metatag includes the most important keywords and key expressions, which are used by search engines to locate a given website. Description metatag is definitely the most significant because the text included in this metatag is displayed in the search results.

Tuesday 11 September 2012

6 Ways To Strengthen Web App Security

Want to keep your Web application from getting hacked? Here's how to get serious about secure apps. Let's get serious about building secure Web applications. The reasoning is simple: According to numerous studies, the preferred method for attacking businesses' online assets is via their Web applications--and why not? According to a study released last year by HP, 69% of Web applications scanned by the company had at least one SQL injection error, and 42% contained a cross-site scripting vulnerability. Read more on InformationWeek.com

Monday 10 September 2012

Good Practice: Making the Most of Your Website

Consider carefully how you will use your site and have it constructed around your needs. Think about how the Internet will fit into your overall marketing plan. It should be tackled not in isolation but as a component part of a much wider-ranging strategy.

Friday 7 September 2012

Tips to Create a Mobile App for Your Business

mobile futureMobile apps are now part of every conceivable business, irrespective of their size and number of customers. Mobile is the easiest method to engage your customers, while also attracting new ones toward your business. Mobile apps offer you a single platform from where you can operate a variety of other processes, such as promoting your product; earning revenue by way of in-app advertising; offering discount and coupon codes; getting your customers to spread the word online and so on. Hence, creating a mobile app for your small business is definitely beneficial. It is especially the case if you run a small business and would like to reach more customers via the mobile channel.

Wednesday 5 September 2012

Fact or Myth: RSS channels support positioning

question markFact. RSS channel (Rich Site Summary or Really Simple Syndication) enables readers to get regularly the headlines of interesting to them information, summaries and website links. If something is published on the Internet and often updated, it may be distributed through RSS channel. These channels support the efforts for optimization of search engines both in internal and external practices. As far as support for positioning is concerned, RSS channels should access fresh and attractive content, rich in keywords, which will attract network robots. So, the most important thing is to create appropriate RSS channels for selected keywords and key expressions.

Tuesday 4 September 2012

[Video] Gadgets and Apps to Make Your Small Business Fly

How some of the Big Apple's self-starters are using a plethora of gadgets and apps to help in the day to day cut and thrust of small business. Ian Hardy looks at the latest portable devices making life easier for the self-employed including one that lets you take card payments on your smartphone. View Video on BBC.co.uk

Sunday 2 September 2012

How to Price Your Mobile Application

Developers work long hours at creating mobile apps. Once an app has been created, most developers face doubts about PRICING the app. How does one price a mobile app? While there is nothing like a "standard" or "ideal" pricing chart, there are a few things which can help you sell your app better. Here is a how-to on app pricing.

Friday 31 August 2012

The 75 Best iPad Games

Just a few years ago, the gaming industry was dominated by Microsoft, Nintendo, and Sony—no other company made a significant play. Then Apple's iOS mobile platform, rapid App Store growth, and millions of iPads in consumers' hands created the perfect environment for Cupertino to get in the mix. And it's done so marvelously. Read more on PCMag.com

Wednesday 29 August 2012

Fact or Myth: Reciprocal link improves positioning

question markFact. We deal with reciprocal links (also called links exchange or links partnership) when two websites with similar topics link to each other, for instance, the website of a Chinese restaurant has a link to online shop with oriental accessories and vice-versa. Reciprocal links are advantageous only if they are used properly and reasonably. The benefits are: bigger traffic on website, higher accuracy and better visibility for search engines. It’s worth remembering that you should place links only to the websites which have similar content to yours.

Tuesday 28 August 2012

Good Practice: Keeping in Touch with Your Customers

When a customer places an order, it is not the end of selling, it is just the beginning. Turn that one-off purchase into repeat sales by developing a relationship with your customers. Relationships do not sustain themselves. They take effort, and all the responsibility lies with you. Your customer may not even want a relationship. You have to take the initiative, not them. Find excuses to remind customers that you are there.

Sunday 26 August 2012

Facts You should Know About Mobile App Development

Given the various tools and other facilities for mobile app development today, it is not really that difficult to get into this field, if you think that is your passion. What is more; if your app turns out to become successful in the app market, you could well be earning a steady income from it as well. Of course, while it is possible to make a neat profit out of app development, there are certain facts you should be well aware of, before you step into this field on a full-time basis.



Friday 24 August 2012

Facebook Fakes: Many Users Don't Exist

Facebook reports that as many as 83 million of its users are phony--but the numbers tell only part of the story. Like the number of people served at McDonald's, the number of users on Facebook is the stuff of legend: Three times the population of the United States! Almost one-seventh of the world's population, all using the social network! Not so fast-- it turns out that a good number of those users aren't users at all, according to Facebook. Read more on InformationWeek.com

Wednesday 22 August 2012

Fact or Myth: Adding links to directories is the quickest way of website indexation

question markFact. Just like the incoming links are the quickest way to include the websites in the search engines indexing, the online directories are the quickest means for that purpose. You should not, however, add links to every directory you meet but you need to select them diligently – if some of them seem to be dubious, unfriendly and need polishing up, you should avoid them. The best thing, at the beginning, is to select the biggest directories, e.g. Yahoo!, Starting Point, ExactSeek and Best of the Web.

Monday 20 August 2012

Pinterest's Success, By The Numbers

Analysis of 5 million conversations about Pinterest underscores the social site's popularity and potential value to your business. Still wondering why your organization should take an interest in Pinterest? An analysis of conversations about Pinterest across social media sites shows that much of the talk is focused on the platform's success. Even some of the negative discussions about the platform can be seen as a positive for businesses: One of the worst things people are saying about the site is that it takes up too much of their time.  Read more on InformarionWeek.com

Friday 17 August 2012

In Social Media, The Customer Really Comes First

Social media make the customer more powerful than ever. Here's how to listen and react. The customer is always right. Any organization that has paid only lip service to that adage will find itself at a distinct disadvantage as social networking platforms give customers not only a louder voice, but also one that can be heard far and wide in a matter of seconds. Real-time compliments, complaints, questions, leads, support … Welcome to the age of social CRM. Read more about social media on InformationWeek.com

Wednesday 15 August 2012

Fact or Myth: Website statistics mention negative events

question markFact. Analytical tools and statistics are very helpful in the process of website optimization for Internet search engines. Apart from showing good events, they also warn against the negative ones, suggesting, for instance, incompatibility of the website contents with visitors’ expectations. The main purpose of optimization for Internet search engines is to increase the number of visitors, that’s why one of the most reliable methods for the evaluation of the effectiveness of website positioning is tracking its unique visitors. A short time spent on the website by users may be considered as a negative event as well as lack of any action from the user with longer time spent on the website.

Tuesday 14 August 2012

Facebook Adds 'Expecting a Baby' Timeline Option

baby facebookThe social network rolled out a new "Life Event" for Timeline on Monday, which lets you share when you are going to be a mother or father. With the new life event option, expectant parents can share their baby's due date and whether it's a boy or a girl.


Sunday 12 August 2012

Get Organized: One Email Address

Before you arrive at a job interview, before you pass a phone screening, before anyone even opens your cover letter, what does your potential employer know about you? If you answered "nothing," you're wrong. The very first thing that hiring managers see is your email address. And depending on what your email address is, they might know enough to toss your application in the trash.

Read more on PCMag.com

Wednesday 8 August 2012

Fact or Myth: Constant analysis of keywords doesn’t bring any benefits

question markMyth. The analysis of keywords is not unimportant for website positioning. Internet changes every day, search engines change, the Internet users change their world view and also they change the keywords they type when they want to look for a precise content. Examination of keywords by means of available tools (e.g. Google Keyword Tool) allows you to change the strategy and adjust the keywords which illustrate most accurately the content of a given website from the users’ point of view.

Tuesday 7 August 2012

'Facebook Stories' A New Chapter For Social Network

facebook storiesFacebook site dedicated to showcasing members' unique uses of social network might recapture some positive mindshare--and teach us a lesson about savvy marketing. Facebook has been in the news for a lot of things lately--disappointing IPO, sliding stock price, fake users. But yesterday, for the first time in what seems like a long time, there was some news about a new Facebook feature: Facebook Stories. Read more about Facebook Stories on InformationWeek.com

Friday 3 August 2012

Get Organized: 15 Social Media Tips for SMBs

You and your small or micro business need to have a social media presence. That we know. If your potential clients, customers, and audience live on Facebook, Twitter, Pinterest, YouTube, and so on, then it's only reasonable that you go to those places to reach them. They ain't coming to you. Rarely do small businesses have the resources to hire a social media manager, meaning the fate of your online social presence likely rests on your shoulders. Even if you have an employee or intern whom you can charge with spinning a social Web, that person still needs input from you. For more Go to PCMag.com

Wednesday 1 August 2012

Fact or Myth: Keywords in the contents of the website are not important

question markMyth. High quality content of the website which is rich in keywords is absolutely the most important element of effective positioning. A good text on websites is also important for visitors. It is most advisable to place keywords in the texts in the website as close as possible to the beginning of the page. You should apply various versions of key expressions (synonyms) and expressions with similar meaning, e.g. computer = laptop, notebook, PC, keyboard, screen etc.

Thursday 26 July 2012

Facebook Marketing: How To Keep Your Brand Liked

facebook logoPromotion-filled news feeds drive Facebook users to unlike brands. Consider these ways to provide real value to your Facebook followers and keep them engaged. In the beginning, Facebook was all about catching up and engaging with friends, family, and colleagues. It didn't take long before businesses saw the marketing potential of developing a presence on the platform. Facebook users "liked" a brand here and a personality there. And then those likes started adding up, with many users' news feeds becoming heavier on promotions than on personal connections. Read more on InformationWeek.com

Wednesday 25 July 2012

Fact or Myth: Websites with Flash are better indexed in search engines

question markMyth. While designing a website you should avoid using Flash. Websites using Flash frequently consist of only one page, even though, from the visitors’ perspective, they give the impression of being exceptionally rich, the robot itself may see only the code of the website. It is hard to expect that the website consisting of one page could reach a high position in ranking which takes into consideration the number of separate keywords.

Tuesday 24 July 2012

Web Design: Logo & Search Bar

In the previous article Web Design: Find the elements of a website several elements of a webpage have been discussed. Both contents and the navigation system (menu) have been described. The focus of this article will be on the integral elements of a webpage which tell the user where they are at the moment and help them get to an interesting content quickly. Thus, this article will be devoted mainly to a logo and a search bar.

Saturday 21 July 2012

5 Tips To Build Your Personal Social Brand

Consider these best practices for successfully strengthening your social credibility. At the recent Enterprise 2.0 conference in Boston, attendees I met with seemed to fall into two groups: those who were active on a variety of social networking platforms--both internal and external to their organizations--and those who wanted to be but weren't quite sure what to do or where to start. The people in the former category seemed to get how social media could enhance their personal brand and how to discern success in that area, while those in the latter category were still trying to get their arms around it. Read more on InformationWeek.com

Wednesday 18 July 2012

How IT Can Reclaim Social Relevance

Social technologies are spreading through the business in a decentralized way, not via IT leadership. How can organizations and IT leaders make the most of this trend? If there's anything that's striking about the changes taking place in technology today, it's that many of the most transformative new advances are bypassing the IT department entirely. One only has to look at the bring-your-own-device (BYOD) phenomenon to see this clearly. Most IT departments are planning to enable (if they haven't already) BYOD, a form of user-led computing adoption. It's easier and easier to make the case today that technology, especially on the edges, is increasingly moving out of IT's hands. Read more on InformationWeek.com

Fact or Myth: Redirections to other pages is unimportant

question markMyth. A proper architecture of redirections should be used if we want automatically to refer a user from one domain to another. Avoid temporary redirections (302), apply rather permanent redirections (301) to enable network robots a proper indexation of the available content.

Monday 16 July 2012

Choose Your Social Business Strategy Before Your Tools

social businessThe concepts, not the technologies, of social business pave the road to success. It's an exciting time to be in social business. There is now a solid and rapidly growing body of knowledge to work from, there are proof points in most industries, workers are generally ready for it, and there are typically executives that will support the effort. All to a degree, of course, but the ground is as fertile as it's ever been for organizations to realize their future.

Read more on InformationWeek.com

Friday 13 July 2012

9 Facebook Buttons We 'Want' To See

facebook butonFacebook users have long clamored for more options to express themselves. Here are nine new buttons, including the long-rumored 'Want' button, that would do the job. Rumor has it that Facebook is noodling around with the idea of providing users with a Want button. Such a button would expand users' current--and only--pre-programmed evaluation option: Like. Read more on InformationWeek.com

Wednesday 11 July 2012

Fact or Myth: Design of the website and its individual pages is very important

question markMyth. Fact. Decision regarding website design is very important for positioning and it influences the website’s ranking in search engines. Including such elements as welcome pages, HTML frames and dynamically generated contents has negative influence on SEO. Additionally, if the site is badly designed, it discourages users, who displeased with navigation or annoyed with dynamic elements, quickly leave our website and we lose customers. The purpose of a website is to encourage users to take up desired actions (e.g. buying a product). Therefore, you should make sure that the website is designed in an way that is attractive first to your users and then to the search engines.

Tuesday 10 July 2012

Password Protection: How to Create Strong Passwords

password protectionWe live in a password-driven world, where between four and 20 characters are the difference makers in whether you're able to access your data, communicate with friends, or make your online purchases. The problem is that passwords should be different everywhere you use them, and that can make it difficult to remember them all. And, if a password is truly strong, that makes it even more difficult. That's why we've put together this helpful password guide. Follow these tips and tricks to take total control of your terms for access.


Sunday 8 July 2012

10 Cool Windows 8 Metro Apps

windows appsOne of the first things Microsoft did when drawing up plans for Windows 8, its hybrid tablet/desktop operating system, was to include an app store that mirrored Apple's wildly successful iTunes App Store. The Windows Store is where Windows 8 users can get the "Metro-style" apps—full screen, highly touch input friendly apps that use a consistent, intuitive interface. Microsoft even detailed terms for the developers were more generous than Apple's. Read more about Windows Apps on PCMag.com

Friday 6 July 2012

9 Social Media Marketing Tips From the Pros

Are you looking for some new ideas to simplify your social media marketing? Do you wonder how others use social media to attract customers? We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing - Go for more to SocialMediaExaminer.com

Wednesday 4 July 2012

Fact or Myth: Results of Positioning are Straightaway Visible and Unchangeable

question markMyth. Unfortunately, you have to wait for results of optimization. If your website is found on the first page of search results, it doesn’t mean it will be there forever. Do not assume that during the first week of your website optimisation the number of users visiting your website will increase dramatically. The process of positioning should be carried out continuously as search engines change all the time, just like the evaluation criteria for Internet sites do. You need to bear in mind the issues related to positioning in all stages of your website life cycle (designing, creating and updating).

Tuesday 3 July 2012

The New Economy: How to Make Money Online

how to make money onlineThis is not a guide to how your neighbor's step-aunt's half-sister makes $5,000 a week online. We'll leave that to spambot commenters. Instead, this is how people are earning anywhere from a few dollars to a few thousand dollars every month with a microeconomy of sorts built on the Internet.

Read more about How to Make Money Online on PCMag.com