Consider carefully how you will use your site and have it constructed around your needs. Think about how the Internet will fit into your overall marketing plan. It should be tackled not in isolation but as a component part of a much wider-ranging strategy.
Your site can be used for:
- interactive publicity,
- customer support via e-mail,
- maintaining relationships with existing customers and attracting new clients,
- generating interest in and building awareness of your product, service or organization,
- conducting market research,
- selling products and services online,
- providing product information and current availability.
Vesting control. Traditional publicity is relatively passive: organizations push it at consumers. The Internet is a proactive medium: customers pull the information that they want.
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