Writing For The Internet

People are bored on our site. Commence an action, and quickly it ends. How to write to attract users?

Almost 80% of Web users scan Web pages instead of reading them.

Reading from computer screens is tiring on the eye and about 25% slower than reading from paper due to the nature of the medium.

Writing for the Web means making content:
• short,
• scannable, and
• to the point (rather than full of fluffy marketese).

You should know:

1. Visitors will have a low level of concentration and commitment: you have to be interested in an accurate and interesting issues.

2. Most readers won't read your entire Web page: make sure the headers and content compelling.

3. Clear objective of the page: sticking to a single topic or message per page,

4. Paragraphs: chunk your text into paragraphs no larger than 100 words.

5. Titles: a user is happy when they get the information they want quickly and easily.