If you deal with web copywriting,
you must remember that the fact itself that a user clicked on your
article or text is not yet successful. One can speak about success only
when your text will be read and you will interact with the user (for
instance, they will place a comment or buy a product on your site). What one shall remember while preparing a website
Underneath we present several hints that will help you create attractive contents on the Internet site. Not
only will they be noticeable for the robots of search engines, and so
they will influence your position on the Internet, but also the users
will find in them something for themselves.
Place keywords in the text
Selection of keywords at work of a positioner and website administrator is extremely important. Keywords are meant to describe your website as well as the purpose of its existence. The selected key expressions shall be a reflection of what the users type in the search engine (you will be aided by keywords proposal tools such as Google Keyword Tool). Think over how your target group may describe your service or product by means of basic words.
Apply keywords at the beginning of the content of website
Robots of search engines may
analyse the content of the website from the beginning to the end but
they do not have to do it. Therefore, it is a good practice to place
keywords at the beginning of the text. Devote then some time to edit the
text in such a way that the key phrases are found already in first
sentences. Thanks to it, the most important message will appear at the
beginning, which is going to be beneficial also for visitors who having
glimpsed at first paragraph, know if they found a good place.
Do not write ‘we’, write ‘panel of experts
Using descriptive expressions is a good idea. Do
not write all the time ‘our company’ but use, for instance, ‘a panel of
experts for web design’. Using a bigger number of words and
descriptions is also effective in SEO because in the descriptive
expressions you may apply keywords which would not appear if you
provided your team only with the term ‘we’. Determine as well in a few
words the geographic localisation, writing ‘the registered seat of X
company in London’ rather than ‘our registered seat’.
Do not insert text in the form of graphics
The search engines do not decipher
pictures. Hence, even if you apply a million of keywords and insert it
to the website as graphics, it will neither be
deciphered nor appreciated. Therefore, even if you have a given content
to be presented, which would look nicer when expressed in a table, do
not create the table in a graphic programme, but put it in the form of a
html code where the content of the table will be readable to robots. If
you, however, apply graphics, describe it well by means of appropriate elements.
Write correctly
Writing with
observance of ortography and grammar rules seems to be obvious. Yet,
many people, who write texts, forget to check what has been produced.
Especially, if one creates several dozen or so texts every day. With a
mass of texts produced the smallest mistakes slip by, but they will be
noticed by the users. Writing with errors itself may cause that no one
will find your website (One cannot count that people searching for
particular contents on the Internet will make mistakes just like you).
Mark the content
The elements
such as meta, title and description are placed in the code of each
site. Upon placing contents in catalogues you are frequently requested
for supplementation of fields where you put keywords, title of the entry
and description of the text (a fragment, so outlining briefly what this
text is about). The text included in meta description label is
displayed in the results list of the search engine (therefore many
people claim that this is the most important label).
These are only several hints showing how texts shall be created. The contents may be applied on your own website, blogs, in newsletter or in advertisements. Remember: You always write for someone! Therefore, try to make your website attractive to the readers who, after all, may distribute your article on the whole Internet, recommending it to other surfers.
Ask your web developer for more information or contact us if you need any help with preparing a professional website.
Sincerely,
HeadChannel Ltd
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