Good Practice: Advertising in Cyberspace

Advertising on the Internet continues to develop. It is inexpensive and measurable, interactive, sometimes fun, and can be viewed anytimie, night and day. Use it to reach new markets locally, nationally and globally. Make your website a promotional tool in its own right, so that it acts as an interactive brochure. Advertise on others' sites perhaps with banner adverts, which are the main advertising vehicle on the Net, or animated or static adverts, often found on search engine sites which, if clicked on, lead viewers directly to your site.




Sponsor other related sites that can provide a route to your own site. Web brokers will offer demographic information to help you decide where and how to advertise on the Net and thet will also negotiate the space for you.

Points to remember:

• Your website should be designed to reflect your corporate image.
• A website should be easy and quick navigate.
• Prospective clients may leave your site and visit those of competitors if your pages are elaborately designed and take ages to download.
• It should be possible to return to the home page with one click.
• Including an e-mail link will allow visitors to gest in touch easilly.
• Registering with directories may help publicize your site.
• A site needs maintaining to keep it fresh, current and relevant,