Choose Your Social Business Strategy Before Your Tools

The concepts, not the technologies, of social business pave the road to success. It's an exciting time to be in social business. There is now a solid and rapidly growing body of knowledge to work from, there are proof points in most industries, workers are generally ready for it, and there are typically executives that will support the effort. All to a degree, of course, but the ground is as fertile as it's ever been for organizations to realize their future.

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