Facebook Marketing: How To Keep Your Brand Liked

Promotion-filled news feeds drive Facebook users to unlike brands. Consider these ways to provide real value to your Facebook followers and keep them engaged. In the beginning, Facebook was all about catching up and engaging with friends, family, and colleagues. It didn't take long before businesses saw the marketing potential of developing a presence on the platform. Facebook users "liked" a brand here and a personality there. And then those likes started adding up, with many users' news feeds becoming heavier on promotions than on personal connections. Read more on InformationWeek.com

Fact or Myth: Websites with Flash are better indexed in search engines

Myth. While designing a website you should avoid using Flash. Websites using Flash frequently consist of only one page, even though, from the visitors’ perspective, they give the impression of being exceptionally rich, the robot itself may see only the code of the website. It is hard to expect that the website consisting of one page could reach a high position in ranking which takes into consideration the number of separate keywords.

Web Design: Logo & Search Bar

In the previous article Web Design: Find the elements of a website several elements of a webpage have been discussed. Both contents and the navigation system (menu) have been described. The focus of this article will be on the integral elements of a webpage which tell the user where they are at the moment and help them get to an interesting content quickly. Thus, this article will be devoted mainly to a logo and a search bar.

5 Tips To Build Your Personal Social Brand

Consider these best practices for successfully strengthening your social credibility. At the recent Enterprise 2.0 conference in Boston, attendees I met with seemed to fall into two groups: those who were active on a variety of social networking platforms--both internal and external to their organizations--and those who wanted to be but weren't quite sure what to do or where to start. The people in the former category seemed to get how social media could enhance their personal brand and how to discern success in that area, while those in the latter category were still trying to get their arms around it. Read more on InformationWeek.com

How IT Can Reclaim Social Relevance

Social technologies are spreading through the business in a decentralized way, not via IT leadership. How can organizations and IT leaders make the most of this trend? If there's anything that's striking about the changes taking place in technology today, it's that many of the most transformative new advances are bypassing the IT department entirely. One only has to look at the bring-your-own-device (BYOD) phenomenon to see this clearly. Most IT departments are planning to enable (if they haven't already) BYOD, a form of user-led computing adoption. It's easier and easier to make the case today that technology, especially on the edges, is increasingly moving out of IT's hands. Read more on InformationWeek.com

Fact or Myth: Redirections to other pages is unimportant

Myth. A proper architecture of redirections should be used if we want automatically to refer a user from one domain to another. Avoid temporary redirections (302), apply rather permanent redirections (301) to enable network robots a proper indexation of the available content.

Choose Your Social Business Strategy Before Your Tools

The concepts, not the technologies, of social business pave the road to success. It's an exciting time to be in social business. There is now a solid and rapidly growing body of knowledge to work from, there are proof points in most industries, workers are generally ready for it, and there are typically executives that will support the effort. All to a degree, of course, but the ground is as fertile as it's ever been for organizations to realize their future.

Read more on InformationWeek.com

9 Facebook Buttons We 'Want' To See

Facebook users have long clamored for more options to express themselves. Here are nine new buttons, including the long-rumored 'Want' button, that would do the job. Rumor has it that Facebook is noodling around with the idea of providing users with a Want button. Such a button would expand users' current--and only--pre-programmed evaluation option: Like. Read more on InformationWeek.com

Fact or Myth: Design of the website and its individual pages is very important

Myth. Fact. Decision regarding website design is very important for positioning and it influences the website’s ranking in search engines. Including such elements as welcome pages, HTML frames and dynamically generated contents has negative influence on SEO. Additionally, if the site is badly designed, it discourages users, who displeased with navigation or annoyed with dynamic elements, quickly leave our website and we lose customers. The purpose of a website is to encourage users to take up desired actions (e.g. buying a product). Therefore, you should make sure that the website is designed in an way that is attractive first to your users and then to the search engines.

Password Protection: How to Create Strong Passwords

We live in a password-driven world, where between four and 20 characters are the difference makers in whether you're able to access your data, communicate with friends, or make your online purchases. The problem is that passwords should be different everywhere you use them, and that can make it difficult to remember them all. And, if a password is truly strong, that makes it even more difficult. That's why we've put together this helpful password guide. Follow these tips and tricks to take total control of your terms for access.

10 Cool Windows 8 Metro Apps

One of the first things Microsoft did when drawing up plans for Windows 8, its hybrid tablet/desktop operating system, was to include an app store that mirrored Apple's wildly successful iTunes App Store. The Windows Store is where Windows 8 users can get the "Metro-style" apps—full screen, highly touch input friendly apps that use a consistent, intuitive interface. Microsoft even detailed terms for the developers were more generous than Apple's. Read more about Windows Apps on PCMag.com

9 Social Media Marketing Tips From the Pros

Are you looking for some new ideas to simplify your social media marketing? Do you wonder how others use social media to attract customers? We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing - Go for more to SocialMediaExaminer.com

Fact or Myth: Results of Positioning are Straightaway Visible and Unchangeable

Myth. Unfortunately, you have to wait for results of optimization. If your website is found on the first page of search results, it doesn’t mean it will be there forever. Do not assume that during the first week of your website optimisation the number of users visiting your website will increase dramatically. The process of positioning should be carried out continuously as search engines change all the time, just like the evaluation criteria for Internet sites do. You need to bear in mind the issues related to positioning in all stages of your website life cycle (designing, creating and updating).

The New Economy: How to Make Money Online

This is not a guide to how your neighbor's step-aunt's half-sister makes $5,000 a week online. We'll leave that to spambot commenters. Instead, this is how people are earning anywhere from a few dollars to a few thousand dollars every month with a microeconomy of sorts built on the Internet.

Read more about How to Make Money Online on PCMag.com

How To Hire A Hacker

Hackers might have shady pasts, but they can also bring a lot of IT expertise to the table. Should you consider hiring one? They're the bane of the IT security professional's existence when they're on the wrong side of the law, but the truth is, hackers often understand the nuances of network security better than your average CSO. So is it safe to bring a hacker into your IT team?

Read more about Hire a Hacker on InformationWeek.com

10 iPad Apps Everyone Should Have

The first thing most people do after buying an Apple iPad is head to iTunes and start downloading apps. But with thousands to choose from, where do you start? Sure, Apple makes some recommendations, but who knows how they create their list. Apple also makes it pretty easy to see what is most popular, but does anyone really need three different versions of Angry Birds? If you want essential apps that improve almost everything you do with your iPad, start with this list of 10. Read more about iPad Apps on PCMag.com