Facebook Rolls Out 'Want' Button in Retail Test

Facebook on Monday confirmed what's been speculated for months—that the social networking giant is actively trying out additions to its arsenal of business-friendly interactive tools for users, including a so-called "Want" button.The company is currently engaging in a "small test in which a few select businesses will be able to share information about their products through a feature called Collections," Facebook said in a statement emailed to PCMag. Retailers involved in the program are Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com, the company said. Read more on PCMag.com

Facebook Fakes: Many Users Don't Exist

Facebook reports that as many as 83 million of its users are phony--but the numbers tell only part of the story. Like the number of people served at McDonald's, the number of users on Facebook is the stuff of legend: Three times the population of the United States! Almost one-seventh of the world's population, all using the social network! Not so fast-- it turns out that a good number of those users aren't users at all, according to Facebook. Read more on InformationWeek.com

'Facebook Stories' A New Chapter For Social Network

Facebook site dedicated to showcasing members' unique uses of social network might recapture some positive mindshare--and teach us a lesson about savvy marketing. Facebook has been in the news for a lot of things lately--disappointing IPO, sliding stock price, fake users. But yesterday, for the first time in what seems like a long time, there was some news about a new Facebook feature: Facebook Stories. Read more about Facebook Stories on InformationWeek.com

Facebook Marketing: How To Keep Your Brand Liked

Promotion-filled news feeds drive Facebook users to unlike brands. Consider these ways to provide real value to your Facebook followers and keep them engaged. In the beginning, Facebook was all about catching up and engaging with friends, family, and colleagues. It didn't take long before businesses saw the marketing potential of developing a presence on the platform. Facebook users "liked" a brand here and a personality there. And then those likes started adding up, with many users' news feeds becoming heavier on promotions than on personal connections. Read more on InformationWeek.com

How can social networks make money?

With social networks now big business, what can the companies do to turn free services into hard cash? Over the past month, US Facebook users have been enjoying a selection of Warner Bros blockbusters streamed through the site in exchange for about $4 (£2.45) in Facebook credits. Read more on BBC News