Wednesday, 29 August 2012
Fact or Myth: Reciprocal link improves positioning
Fact. We deal with reciprocal links (also called links exchange or links partnership) when two websites with similar topics link to each other, for instance, the website of a Chinese restaurant has a link to online shop with oriental accessories and vice-versa. Reciprocal links are advantageous only if they are used properly and reasonably. The benefits are: bigger traffic on website, higher accuracy and better visibility for search engines. It’s worth remembering that you should place links only to the websites which have similar content to yours.
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