In Social Media, The Customer Really Comes First

Social media make the customer more powerful than ever. Here's how to listen and react. The customer is always right. Any organization that has paid only lip service to that adage will find itself at a distinct disadvantage as social networking platforms give customers not only a louder voice, but also one that can be heard far and wide in a matter of seconds. Real-time compliments, complaints, questions, leads, support … Welcome to the age of social CRM. Read more about social media on InformationWeek.com