12 Reasons To Be Thankful For Social Business

Why should we be grateful for social business? Let us count a dozen ways. It's probably safe to say that social media is a business game changer. It's still relatively new, and many companies have yet to do much more than set up a presence on the major external social networking platforms. But, as evidenced by The BrainYard's recent feature on social business leaders, there are many companies that are showing great return on social media investments in both internal and external products and practices. Read more on InformationWeek.com

How To Overcome Social Business Performance Obstacles

The good news: We now know that organizations that use social media in their business activities do indeed generally see positive results. The data, both survey and otherwise, over the years makes that increasingly clear. Often, perhaps most of the time, it comes from amplifying an existing business process, such as marketing or worker collaboration. Sometimes, although less frequently, it comes from rethinking how business itself is done and redesigning operations from the ground up around social. Read more on InformationWeek.com

25 Quirky Social Media Tips That You Probably Don’t Know

We’re all pretty savvy when it comes to social media, we all know the basics and a lot of us have a deep knowledge of these sites. However, there can always be a few things that can slip through under the radar that we mightn’t have picked up on first-time round or have simply forgotten about. Here are 25 different features that you mightn’t have known about. Read more on Simplyzesty.com

Social Business Success Requires Looking Inward

Focus as much energy on how your employees, partners, and shareholders experience your business as you do your existing and prospective customers. Retailers know exactly what scents, colors, and music to use in their physical environments that facilitate an experience that drives sales. Industrial designers spend time trying to evoke an emotional response from the users of a product. Read more on InformationWeek.com

Get Organized: 15 Social Media Tips for SMBs

You and your small or micro business need to have a social media presence. That we know. If your potential clients, customers, and audience live on Facebook, Twitter, Pinterest, YouTube, and so on, then it's only reasonable that you go to those places to reach them. They ain't coming to you. Rarely do small businesses have the resources to hire a social media manager, meaning the fate of your online social presence likely rests on your shoulders. Even if you have an employee or intern whom you can charge with spinning a social Web, that person still needs input from you. For more Go to PCMag.com

5 Tips To Build Your Personal Social Brand

Consider these best practices for successfully strengthening your social credibility. At the recent Enterprise 2.0 conference in Boston, attendees I met with seemed to fall into two groups: those who were active on a variety of social networking platforms--both internal and external to their organizations--and those who wanted to be but weren't quite sure what to do or where to start. The people in the former category seemed to get how social media could enhance their personal brand and how to discern success in that area, while those in the latter category were still trying to get their arms around it. Read more on InformationWeek.com

How IT Can Reclaim Social Relevance

Social technologies are spreading through the business in a decentralized way, not via IT leadership. How can organizations and IT leaders make the most of this trend? If there's anything that's striking about the changes taking place in technology today, it's that many of the most transformative new advances are bypassing the IT department entirely. One only has to look at the bring-your-own-device (BYOD) phenomenon to see this clearly. Most IT departments are planning to enable (if they haven't already) BYOD, a form of user-led computing adoption. It's easier and easier to make the case today that technology, especially on the edges, is increasingly moving out of IT's hands. Read more on InformationWeek.com

Choose Your Social Business Strategy Before Your Tools

The concepts, not the technologies, of social business pave the road to success. It's an exciting time to be in social business. There is now a solid and rapidly growing body of knowledge to work from, there are proof points in most industries, workers are generally ready for it, and there are typically executives that will support the effort. All to a degree, of course, but the ground is as fertile as it's ever been for organizations to realize their future.

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