12 Reasons To Be Thankful For Social Business

Why should we be grateful for social business? Let us count a dozen ways. It's probably safe to say that social media is a business game changer. It's still relatively new, and many companies have yet to do much more than set up a presence on the major external social networking platforms. But, as evidenced by The BrainYard's recent feature on social business leaders, there are many companies that are showing great return on social media investments in both internal and external products and practices. Read more on InformationWeek.com

Social Business Success Requires Looking Inward

Focus as much energy on how your employees, partners, and shareholders experience your business as you do your existing and prospective customers. Retailers know exactly what scents, colors, and music to use in their physical environments that facilitate an experience that drives sales. Industrial designers spend time trying to evoke an emotional response from the users of a product. Read more on InformationWeek.com