How To Succeed With Your Mobile App

Most apps fail. This cruel reality has led many disillusioned developers to conclude, often subconsciously, that succeeding on the App Store is like striking it rich in the gold rush: you just need to get lucky. The idea of luck is a dangerous sedative to ease the pain of failure. Pain is a good thing. It shows something is wrong. If my app fails, I want to know why. Instead of blaming forces beyond our control, why not look at what folks like tap tap tap and Tapbots are doing to succeed again and again and again. Read more on SmashinMagazine.com

10 Free Ways to Market Your App!

Most people think that successful mobile apps get magically downloaded millions of times within days of launching. Think again! Just like any other business, website, or idea, you need to have a solid marketing plan to promote your awesome new mobile app if you want it to be downloaded. Unfortunately, most people also seem to spend every last dime they have on developing their app, and are unfortunately left with a very small marketing budget. This is the exact reason why I’ve compiled a list of tips to help you kick start your marketing campaign on the cheap! Read more on Mobile.tutsplus.com

Mobile Is Not A Sideshow

Some businesses at GigaOm Mobilize conference report that mobile is 25% of their Web traffic, yet many enterprises still don't have mobile-optimized websites. Throughout the day on Thursday at GigaOm Mobilize, a conference devoted to mobile technology that's being held in San Francisco, moderators asked tech industry panelists whether mobile projects should be prioritized over desktop projects. Read more on InformationWeek.com

Cross-Platform Development Considerations

Article on Mobile.tutsplus.com will cover some of the concepts and decisions involved in designing a mobile app for multiple platforms. The considerations discussed will deal primarily with a cross-platform application targeting Android and iOS, and it is written from the perspective of a web developer taking their first steps into the mobile world. We’ll look at some of the differences between the platforms and their user interface design, and we’ll also examine the pros and cons of cross-platform development in general as well as the specific details of many of the most popular cross-platformframeworks. Go to article

Tips to Create a Mobile App for Your Business

Mobile apps are now part of every conceivable business, irrespective of their size and number of customers. Mobile is the easiest method to engage your customers, while also attracting new ones toward your business. Mobile apps offer you a single platform from where you can operate a variety of other processes, such as promoting your product; earning revenue by way of in-app advertising; offering discount and coupon codes; getting your customers to spread the word online and so on. Hence, creating a mobile app for your small business is definitely beneficial. It is especially the case if you run a small business and would like to reach more customers via the mobile channel.

[Video] Gadgets and Apps to Make Your Small Business Fly

How some of the Big Apple's self-starters are using a plethora of gadgets and apps to help in the day to day cut and thrust of small business. Ian Hardy looks at the latest portable devices making life easier for the self-employed including one that lets you take card payments on your smartphone. View Video on BBC.co.uk

The Mobile Future of Business

The key advantage of smartphones over traditional mobile phones is that smartphones are able to run mobile applications (apps). The growing number of smartphone users is an ideal opportunity for businesses to extend their market share.

Mobility of service is unavoidable.

The App as Health Aide

.Travelers with chronic ailments like diabetes or high blood pressure have long struggled to remember when to take their pills as they cross time zones. Or they may have had a hard time finding emergency care in a foreign country or communicating about complicated health conditions. But there are now a rapidly growing number of mobile health and medical apps that aim to deal with those types of situations.

Read more about The App as Health Aide on NYTimes.com

Phone App Colour Codes Messages to 'Help Manage Stress'

A new mobile phone app will prepare users for receiving good or bad news on their phones, say researchers. Made by a team from the University of Portsmouth's School of Computing, the app distinguishes good messages from bad and neutral ones, and colour codes them accordingly. Users may choose not to open negative messages if they are already having a stressful day.  Read more on BBC.com.

5 Mobile Metrics That Matter for SMBs

Seeing low usage of your mobile apps? Tons of uninstalls? Focus on these numbers to improve your SMB mobile strategy. Having a mobile strategy doesn't just mean having an app. It should include clearly defined goals for how mobile can positively impact your small and midsize business (SMB)--and which numbers you're going to track to help you get there. Read more on InformationWeek.com