Fact. Positioning has a lot in common with PR because you have to work on your message, effectively select words and share information about your products or business activity. In public relation you want to make customers interested in your company. In case of SEO (Search Engine Optimisation) your recipients are Internet search engines and users who can be reached, for instance, via Internet ads built on the basis of keywords.
Wednesday 27 June 2012
Fact or Myth: Website Positioning is Connected with PR
Fact. Positioning has a lot in common with PR because you have to work on your message, effectively select words and share information about your products or business activity. In public relation you want to make customers interested in your company. In case of SEO (Search Engine Optimisation) your recipients are Internet search engines and users who can be reached, for instance, via Internet ads built on the basis of keywords.
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