Good Practice: Advertising in Cyberspace

Advertising on the Internet continues to develop. It is inexpensive and measurable, interactive, sometimes fun, and can be viewed anytimie, night and day. Use it to reach new markets locally, nationally and globally. Make your website a promotional tool in its own right, so that it acts as an interactive brochure. Advertise on others' sites perhaps with banner adverts, which are the main advertising vehicle on the Net, or animated or static adverts, often found on search engine sites which, if clicked on, lead viewers directly to your site.

Good Practice: Making the Most of Your Website

Consider carefully how you will use your site and have it constructed around your needs. Think about how the Internet will fit into your overall marketing plan. It should be tackled not in isolation but as a component part of a much wider-ranging strategy.