Good Practice: Keeping in Touch with Your Customers

When a customer places an order, it is not the end of selling, it is just the beginning. Turn that one-off purchase into repeat sales by developing a relationship with your customers. Relationships do not sustain themselves. They take effort, and all the responsibility lies with you. Your customer may not even want a relationship. You have to take the initiative, not them. Find excuses to remind customers that you are there.