The first step upon commencement of positioning each website shall be a selection of keywords.
The proper selection of keywords helps www site fight for a better
position in Google. Keywords will also be very helpful while writing
texts or articles promoting your website.
You may employ a company that
specialises in positioning and will select
keywords appropriate for you. But you may also select the keyword
yourself, for instance, by means of Google
Keyword Tool that is free of
charge. Certainly it must be done prudently and reasonably, analysing
not only searching but also competitiveness of particular phrases.
Your task consists in matching such words that reflect ideally the
contents of your website and are also applied by Internet users who
having typed proper words, just may find your website.
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| Screen from Google Keyword Tool |
It is necessary to anticipate
what words will be used by Internet surfers to find a given service.
What seems to be obvious to us, as it matches our offer or we think
it reflects perfectly our offer, it may not
come to Internauts’ minds at all.
For instance, we run a private lessons school and it seems to us that it will be best to position under ’private lessons school’. Now let’s answer a question – who types such a phrase into the search engine? The google tool answers: no one (Attention! Lack of results does not mean that no one applies this phrase, google just did not average out searching results because this enquiry was typed in only sporadically). The best phrases here will be detailed phrases that are most frequently typed in and have low or medium competitiveness, thus they constitute a chance for us to make a mark against the competition, such as ‘private lessons English’, ‘private lessons maths” or ‘private lessons London’.
For instance, we run a private lessons school and it seems to us that it will be best to position under ’private lessons school’. Now let’s answer a question – who types such a phrase into the search engine? The google tool answers: no one (Attention! Lack of results does not mean that no one applies this phrase, google just did not average out searching results because this enquiry was typed in only sporadically). The best phrases here will be detailed phrases that are most frequently typed in and have low or medium competitiveness, thus they constitute a chance for us to make a mark against the competition, such as ‘private lessons English’, ‘private lessons maths” or ‘private lessons London’.
What mistake we make most frequently?
Analyzing the example
aforementioned, there arises one conclusion: the owner of a website
thinks like an owner and not like a potential user. It
is the most frequent mistake. You need to put yourself in the shoes
of a person who searches for a specific content on the Internet or on
your website. You know what words you use and what is located where –
the surfer does not. Thus, select words that reflect best the content
of your website.
What the keywords for?
Specific words are used not only on the website, weaving them in the content or site code, but they are also used upon positioning. Thanks to it, you will know exactly what keywords reflect best the content of your website and you will apply them reasonably in website promotion, you will provide a chance to find your site via Google robots and users.
Apply appropriate phrases and you
will ensure your website the highest number
of valuable visitors,
so the ones who entered your site and found there what they were
searching for.
Remember, selection of keywords
is not everything. You must also see to the fact that the selected
keywords appear in proper places, both in
the content and in the code of the website (i.e. optimization of
website on account of its positioning).
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